Now that Google seems to be artificially adjusting the PageRank of certain sites, we have one more reason to ignore it as a useful SEO key performance indicator. So what should we use to measure the success of our SEO projects? Below, I’ve listed the 7 SEO KPI’s that I track for my sites.

1. Unique keywords: By tracking the number of unique keywords your site is found for, you’ll see a global, birds eye view of how well your site is doing with the long tails. Sure, you want to be found for the important, high volume terms as well, but a healthy site will rank organically for a great diversity of keywords.

2. Organic Visits Per Page: Every page on your site should target a few keywords and draw in traffic for those terms. In other words, what percent of your total unique pages are doing a good job of bringing traffic? If you have 1000 pages, and only 200 unique keyword visits, you’ve got some issues that need to be addressed.

3. Conversion Rate Per Keyword: It’s extremely important to know which keywords outperform others. As a search marketer, your time is very limited. Therefore, you must focus on the terms which return decent ROI.

4. Pages Indexed: The number of pages your site indexed has indexed by Google and Yahoo can give you a rough metric of your site’s crawl-ability. If you find that the number of actual pages you have is much greater than the number of indexed pages, you may have issues with navigation or duplicate content. To view your indexed pages, simply use the “site:” command on Google or Yahoo (e.g. site:www.yoursite.com).

5. Yahoo Backlinks: Unlike Google, Yahoo actually shows you the approximate number of back links pointing to your site by using the link: command.

6. Google Backlinks: Unfortunately, the Google link: command is worthless. In order to see an approximate, although likely outdated count of your external links, login to your Google Webmaster Central account.

7. SERP Rankings for High Volume Keywords: Because web users are becoming more sophisticated and less predictable in their searching habits, I would caution about worrying too much about high volume keywords. However, it’s still important to monitor these keyword positions. seo software such as WebCEO or
WebPositionGold are great timesaver tools.

There are many other on-site SEO metrics, such as keyword density, that might be helpful if you are targeting Yahoo or MSN. However, with the dominance of Google and the relative emphasis they place on on-page factors, I rarely consider these.

Justin Palmer is the founder of Palmer Web Marketing, which offers Search engine optimization evaluations and DIY SEO plans.

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Technorati Tags: engine, KPIs, optimization, Search

If you start a new site from scratch and optimize it starting from on page optimization up till off page optimization it will take at least two months to see results.

Obviously there are some exceptions and the reasons are very difficult to identify sometimes. However such factors like the number of competition for your keywords and the type and quantity of links you get all effect how fast you get rankings.

Keep in mind that if you do get a ton of links fast and you get high rankings you need to keep getting a ton of links fast or you loose rankings. That is not realistic, so there is no fast way to get rankings. Getting links which are the core of optimization slowly and steadily will allow your site to rank and keep it rankings if you keep getting links slowly and steadily even after your site is ranked on top.

If you stop getting links, your rankings won’t remain always on top. However does not mean you have to keep doing all the work. You may outsource and another advantage is that with your site ranked on top many webmasters will automatically contact you for a link exchange. Apart from that fact, you just have to get some links regularly to maintain your position. You need more links to get rankings than to maintain your site at top.

Older sites are more appreciated by search engines, so as your site gets old you have an advantage as well. The initial steps to get rankings can be classified as a bit tough but the rest becomes much easier.

This is what you need to do once you start getting high rankings:

1) Check that your link partners are still linking back to your website.

2) Add new articles once in a while, although the more you add the better as long as they are articles you create not copied.

3) Add no follow tags on certain links like terms of conditions, earning disclaimers and privacy policies. There is no need for these pages to rank high in search engines. By putting no follow tag, search engine spiders ignore them and they do not give them pr, instead they give the pr to your other important pages. If you have a high page rank website do that and you may see an increase in pr to your other pages.

4) Monitor your search engine rankings for your keywords. If a particular keyword looses ranks work on that keyword. It means get backlinks so it regains position. Use the keyword in the anchor text of each backlink but always change it a bit now and then. Changing a bit means add a word or
two different with the keyword. For example if the keyword is blue cars use variations like:

blue cars available
tons of blue cars
blue cars for sale
very fast blue cards

You got the point.

This shows that you can achieve high rankings and it also shows one other important thing to take note of. Choose low competing keywords at first. If you have a new site it is very hard to compete for high competing keywords. Once you gain rankings and pagerank start working on other keywords.

Search engine optimization provides you with monthly free targeted traffic. After initial few months you start getting traffic and then lots of it. People using Google are more likely to buy than those using other search engines so monitor your rankings on Google and aim for the top rankings.

Google is the number one search engine, buyers prefer it simple because it gives the most accurate results.

Karl Sultana shows you how to add new free content for your website on his blog.

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Technorati Tags: engine, Maintain, Positions, Search

If you want free search engine traffic to your website, then it is crucial that you get good search engine rankings. The following are commonly regarded as the principal factors needed to improve search engine ranking: search engine optimization, good back links, and unique content. Whatever your special area of the market is, you should incorporate these ideas.

But what elements do you need to pay the most attention to?

The most important thing on your page is the keywords you are targeting. Try to think of some key statements or phrases that embody what you’re saying on the page that will undergo the ranking process. To get a targeted phrase that has little competition, you meed to carefully research your keywords. The time you spend picking keywords that will rank your pages is time very well spent.

For good search engine rankings, one must consider both on page and off page factors. On page factors refer to what you put on the page. This includes your alt tags, title, meta tags and the content itself. The content on your website needs to attract visitors. As you improve your rankings and draw more people to your site your chances of making a sale will greatly increase if the content is good and useful.

You can improve search engine ranking if you use your keyword phrase in the title, in the description and keyword meta tags, and work it into the content at the beginning, middle and end of the page. Make certain that your keyword phrase is included in the name of the file, and don’t use it too much in the article – just around 3 times will do.

While on page factors are important, it’s the off page factors that really will help with your ranking. Off page factors generally refer to the links that are pointing back to your page from other websites. It is essential that the keyword phrase you are highlighting is used in the anchor text of the majority of links to that page. It’s not good, however, to have all your inbound links be the same so you want to mix it up a bit and use variations. Links that are highly relevant and come from quality sites are best, but you should not overlook links to more general content.

The more links you get the more you will improve search engine ranking for your webpage. The links are most important – even more so that what is actually on your page. If you want a top spot in most search engine results, you need more links than your competing pages. This will get you a good amount of traffic – what you do with it once it gets to your page, is up to you.

If you want to see real life proof of how getting more links to your site can increase your position in the search engines, then check out my case study on how to improve search engine ranking.

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Technorati Tags: engine, Help, Improve, Ranking, Search, These, Tips

From all over the world, millions of firms are spending huge amount of money on their internet marketing campaign. Such campaign includes pay per click, banner ads, email marketing, paid listings and search engine optimization. But from among all of these, the most ignored and most effective part is organic search engine optimization.

What Organic SEO?

90% of visits to most of the websites come from search engine. And most of them are from organic search results of search engines. Organic SEO is the way to increase the volume of traffic to the website via natural search engine results as opposed to other paid search engine marketing techniques. Organic SEO services provider is the person/firm who optimize the website through natural rankings.

Why Organic SEO?

As far as search engine marketing goes, there are several ways to increase the traffic on your website but it is necessary that you move with the most effective ones. And organic search engine optimization (SEO) is the answer. It is also necessary that technique must be affordable too. And it is plus point for organic search engine optimization that it is the cheapest method in online marketing industry to invest.

Quality Traffic Matters:

For webmasters, it is also necessary to have quality of traffic. For organic SEO, if you choose the proper and right keyword for your website’s organic rankings, you will definitely have huge amount of quality traffic for your websites. When people use organic SEO services, services providing firm always optimize website by keeping the visitor in mind. It is also necessary to keep you visitors passing through your website. But it can easily be achieved through making website both attractive and practical.

Advantageous Organic SEO:

Organic SEO is the perfect mixture of suspicion and expertise. Most of the internet experts recommend creating websites which attracts human first and searching engine second. Organic SEO is the common answer for these two questions. When you begin your organic SEO campaign, keywords are the most essential and basic requirements. And right keywords will obviously attract more human as well as search engines also. As a matter of fact, organic SEO is very logical and uncomplicated. So no matter how much your budget is, as you can easily learn it by reading some useful materials from the internet.

Finally, always try to keep your visitors’ needs and admiration well in mind to make your organic SEO campaign successful!

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Technorati Tags: Dominate, engine, Market, Organic, Search, Services, True

What is freelance search engine optimization SEO?

Search engine optimization SEO is the process to take a website at top of search engine when a searcher searches any relevant word of the website. When this SEO process is done by a freelance worker then it is called freelance search engine optimization SEO. It is the best because buyer needs less money to pay worker. The buyers do not need office equipment. Freelancers work from their own premises into own computer. Due to the competition freelancer offers most competitive price and time frame that benefit the buyer directly and indirectly.

Why search engine optimization SEO by freelance is the best?

The best SEO process is of course freelance search engine optimization SEO. It is again the best because you can hire a freelance employee but you don’t need an office or equipment. You pay only for the time of your freelance staff work. You can see the freelancer always online in your PC by a click of mouse. You can chat with him. Even by Skype you can talk to him. So everything is under your control under your finger tips.
The advantages that buyers get from freelance search engine optimization SEO is unlimited. That is the reason that freelance is becoming more and more popular day be day worldwide. Due to financial constraint globally freelance become even more popular now a days. You can try it if you still do not experience it. I am confident that you will like it and you will be benefited.

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